Charli Cohen is partnering with Ubisoft to celebrate the launch of Assassin’s Creed Valhalla, leading the way for a new generation of innovation in the gaming and fashion industries.

As we become increasingly digital in the ways we communicate, share experiences and interact, Charli Cohen is focused on eradicating the boundaries between physical and digital product.

The Assassin’s Creed franchise has always embraced new console generations and been synonymous with freedom of movement, style and attitude, making it an ideal fit for a future-thinking fashion partnership.

The Charli Cohen x Assassin’s Creed AR-enabled fashion capsule features CC’s signature cutting edge performance technology, structural tailoring and nods to the classic Assassin’s Creed silhouette.

Accompanying the project launch is a concept film, exploring the idea of a shared genetic memory or ability we all have, to break free of our mental and physical restraints, through movement and action, no matter who we are. The ability to lead and create change in the world is in all of us, and it starts with movement. The film was creative directed by Ben Thompson of Charli Cohen and Charlie Rees of Fuego Films, starring Lynn Jung and Paul Joseph, and animated by This And That Media.