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We firmly believe sustainability shouldn’t be a choice or a strategy - it should be a foundation for any business in today’s world.

We work only with certified and regularly audited factories to ensure fair pay and good working conditions for all our garment workers. We also frequently visit these factories ourselves to observe working practices first hand.

70% of our fabrics are created using recycled plastics and our mills pro-actively innovate to minimise the carbon footprint of textile production.

We produce in limited quantities in line with demand, to minimise waste. We also create special, limited pieces by upcycling.

To avoid encouraging waste and unconscious consumption through discounting, we instead work with charity partners to repurpose surplus stock:
-to support the use of exercise in treating mental health and enable disadvantaged young people to participate in sport
-to generate funds and resources to reduce the environmental and social impact of the garment industry

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